Media Engagement in the Digital Era
Is engaging with the media a good idea for forestry organizations? Absolutely. But as with any aspect of communication, strategic assessment and planning are key. In this chapter, we provide you with foundational knowledge and guidance to help you navigate media ecosystems and decide why, when, and how to engage with journalists and editors to secure coverage that effectively communicates your desired message to your target audience via your preferred channels.
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This works is licensed under a Creative Commons Attribution 4.0 International License.
Authors
Gutierrez, Y.,Okumuş, K.
Publication year
2024
