The Power of Television in Triggering Feedback through Mobile Phones
This study aimed at identifying innovative ways to reach farmers through testing the effectiveness of integrating TV and mobile phone technology in enhancing feedback mechanisms among smallholder farmers. The hypothesis was that the use of TV shows in providing agricultural information to farmers can trigger a high level of interest and feedback through mobile phone technology and hence can change attitudes, increase knowledge and change behavior leading to increased adoption of agricultural technologies.
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This works is licensed under a Creative Commons Attribution 4.0 International License.
Authors
Kiptot, E.,Kimaiyo, J.,Kirui, j.,Wafula, S.,Franzel, S.
Publication year
2022
