Social mobilization and local awareness of rights and opportunities for environmental services market

Social mobilization is a crucial step in initiating a reward for environmental services (RES) scheme. Traditionally social mobilization is perceived as a community-based call to action for political and social commitment by strengthening human and institutional resources development at local level. As social mobilization develops, it takes advantage of constantly evolving communications tools and technologies. Different communities choose locally relevant activities and messages. Giving communities the opportunity to engage in RES schemes is one option for an effective mobilization effort. At the end of social mobilization activities, a foundation should be in place for well-functioning community-based institutions at the ecological level that are strong enough to produce environmental benefits. This note shares RUPES experiences in conducting its social mobilization efforts and laying the foundations for establishing local institutions

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