Institutional isomorphism and adoption of e-marketing in the hospitality industry: a new perspective for research

Many factors have been used to explain adoption behaviours of managers in the hospitality industry. Studies employing these factors have been carried out with the assumption (implicit or explicit) that the managers are free and independent in their decision to adopt innovations such as the use of e-marketing without much attention to the effects of external pressures. In this paper we provide a relatively new conceptual framework for innovation adoption in the field of tourism based on the concept of institutional isomorphism. We argue that e-marketing adoption decisions by tourist operators can be influenced either singly or jointly by important aspects of institutional factors namely’institutional isomorphism’, which, when combined with the traditional innovation adoption factors can enhance a better understanding of tour operators adoption behaviour.

Situational Analysis Report: Xishuangbanna Autonomous Dai Prefecture Yunnan, China

This report summarizes the situation of rural development, agriculture and environment as it is perceived by expert opinion and literature evidence, as of 2014/2015. It is written as part of the CGIAR Research Program on Integrated Systems for the Humid Tropics (Humidtropics; http:// humidtropics.cgiar.org/), which takes an integrated systems approach to transform the lives of the rural poor, in the humid tropical parts of the world. Xishuangbanna, Yunnan, southwest China, is a small area of land (20,000 km 2 ) which historically had extremely high cultural and biological diversity, and is one of only two places in China which are considered to have a tropical climate. The region is renowned for producing high quality tea, but it is the rubber boom that has caused the greatest impacts on the landscape and economy of Xishuangbanna. Rubber has been planted since 1955, but during the late 1990s rubber prices boomed and small holder farmers rapidly planted increasing amounts of rubber. Now almost all natural forests of the lowlands (altitude 500-700m) and more than half of the mid-elevation land (700-900m) is planted with rubber. Land at higher elevations still supports mostly forest cover, tea and other farming systems, but rubber has encroached in recent years, despite expert doubts about the yield potential. The environmental impacts have been high, although not well quantified by academic literature. Habitat loss and biodiversity loss are obvious, and there are numerous reports of reduced water availability, increasing water pollution, soil hardening in some of the older plantations, and generally declining soil fertility (probably due to erosion and excessive agrochemical use). The economic impacts have also been great, with those farmers who manage successful rubber plantations making unprecedented profits for this region.In recent years (since 2012) the price of rubber has crashed to about 50% of its peak value. This has led many farmers to question whether or not they should continue with rubber as their main crop; although for now most farmers have chosen to wait and see if prices rise again. The other major popular cash crop is banana, which requires greater upfront investment, offers greater profits and causes even greater environmental impacts. The institutional context is in some ways very strong, but there are some crucial gaps which hamper progress. There are some excellent agricultural research facilities and groups operating in the region, and the government departments are well funded. There is also a well-functioning market system for major crops and companies can access most areas. The governmental style of leadership has moved on from ‘command and control’ towards individual decision making by every small holder. However, the communication between small holders and ‘experts’ is still unidirectional and sporadic. There is a vital disconnect between those with the knowledge and power to implement changes and those who manage the land through their small holdings. Generally, the living conditions and quality of life are better than average for rural people of the Mekong region. The average income for a rural person in Xishuangbanna is approximately $1,100 usd per year. However, there is great variation between the wealthiest areas ($3,000 per person per year) and the poorest areas ($600 per person per year). The people living at the high elevations tend to be poorer and less educated, and in some cases practice more mixed and traditional farming systems. The main challenges faced in Xishuangbanna at present are how to convince the large number of small holders to manage their rubber plantations for reduced environmental impact; how to cope with the rubber price crash; and how to aid the development of those peoples living in the higher elevations without further compromising ecosystem services.

A guide to wildlife friendly tourism by the members of Visit Rupununi

The Sustainable Wildlife Management (SWM) Programme in Guyana is encouraging coordinated community-driven initiatives that support food security and traditional livelihoods. These will contribute to maintaining healthy fish and terrestrial wildlife populations. It is being implemented by the Guyana Wildlife Conservation and Management Commission in coordination with the Center for International Forestry Research (CIFOR).
The SWM Programme is the first international initiative to tackle the wild meat challenge by addressing both wildlife conservation and food security. Between 2018 and 2024, the SWM Programme implements field projects across three continents. The aim is to improve how wildlife hunting is regulated; increase the supply of sustainably produced meat products and farmed fish; strengthen the management capacities of indigenous and rural communities; reduce demand for wild meat, particularly in towns and cities.
The SWM Programme is an Organisation of African, Caribbean and Pacific Group of States initiative, which is being funded by the European Union with co-funding from the French Global Environment Facility. The SWM Programme is being implemented by a dynamic consortium of partners which includes FAO, the French Agricultural Research Centre for International Development (CIRAD), CIFOR and the Wildlife Conservation Society (WCS).

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