Understanding the complexity of food consumption and choice motivation is vitally important for guiding business and policy efforts towards healthier nutritional intake. We need that insight in order to develop, offer, and design food and nutrition interventions that better fit the diverse range of consumers and eventually lead to a higher intake of healthy foods (e.g. fruit and vegetables). The rise in ownership of smartphones and technical developments provide the opportunity to apply new and innovative metrics. The overall aim of this study was to develop and validate a tool/metrics, the ENRICH Bot, that can provide reliable information on fruit and vegetable intake and food choice motives (FCM) in real time and in situ from urban consumers in low- and middle-income countries (LMICs) with an application to urban consumers living in Nairobi (Kenya).