Rapid reconnaissance surveys in market research
This paper develops rapid reconnaissance guidelines for conducting research on agricultural marketing components of food systems. The term rapid reconnaisance (RR) will be used interchangably with the designations rapid appraisal, rapid assessment and rapid diagnostic assessment in this paper. A rapid reconnaisance survey is a broad and preliminary overview of the organization, operation and performance of a food system or components thereof be used as a tool for identifying system dynamics, linkages and overall problems, which can then be examined more intensely during follow-up programs of research
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Publication year
2022
